Task
- You are in the GTM team at Anterior, and have a 30m call booked with 2 senior executives at a medium-sized US health plan with national coverage who do their Utilization Management (including Prior Authorization) in-house.
- You don’t yet know exactly who will show up to the call, but the following are on the calendar invite: CEO, VP Clinical Operations, and VP Product.
- This is your first call with the health plan, which our Growth Lead landed via cold outreach on LinkedIn (she spoke to the VP of Product).
- Your task is to prepare a presentation that you will walk the executives through during the call. You can decide the appropriate length and format of the presentation given the context we’ve provided.
- You should aim to complete this task within 3-4 hours. We strongly discourage spending more than 4 hours on this task.
Some questions you might get asked on the call (not exhaustive)*
- Who do you currently work with?
- How will you integrate with our systems?
- How exactly does this technology work? How is it special? How do you avoid hallucination? Do you use off-the-shelf models or have you trained your own ones?
- How reliable are your results? What about data security?
- There are lots of Prior Authorization companies out there that are talking to us every day. How are you different from other vendors?
- How does pricing work?
** This list of potential questions is not exhaustive. You should also pre-empt additional questions based on the context we’ve provided (including any following information).*
What are we testing?
- We don’t expect you to be an expert in our vertical or product/technology, but we want to see if you can quickly teach yourself enough to discuss it credibly. How quickly can you ramp up on Utilization Management and Prior Authorization, and the technologies relevant to what Anterior is building and selling?
- Content (including what you decide to include and exclude), language, and flow of information (storyline).
- How do you approach a call like this?
- Verbal and written communication (this, for us, includes empathy).
- Visual presentation (information architecture).